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Goals GoalsClick to read
Brief Introduction to DigComp 2.1 DigComp 2.1: What exploitation opportunities?Click to read
The following content focuses on Interacting through digital technologies, a training area and competences emerged as particularly critical from the skills-gap and need assessment analysis conducted by partners throughout the first implementation cycle of NICHE. The World Wide Web is flooded with material on how to be more proficient with digital technologies from an in-remote communication and collaboration perspective. But in the context of this training module, our primary source of reference will be represented by the latest version of the Digital Competence Framework for Citizens published by the EU Commission’s Joint Research Centre in 2016. More specifically, we will look into the competence area no.2 Communication and Collaboration, to which Interacting through digital technologies formally belongs to. The official EU framework for training and education on digital skillsClick to read
The first DigComp framework came out in 2013. The latest version is the DigComp 2.1 but it will be soon replaced by the DigComp 2.2 (available later in 2022). The DigComp 2.1 includes 21 digital competences distributed among 5 competence (“training”) areas. For each specific competence, an 8-layer proficiency model is available that final users/teachers can rely on to track, monitor and progresses in acquiring more robust proficiency with the given competences. The extended bibliography of DigComp Click to read
As of today, between the official publication of the DigComp 2.1 and the release of the 2.2’s version, the European Commission extended DigComp’s bibliography with three additional resources:
Collaboration and Communication Pillar Focusing on DigComp’s training area no.2Click to read
In Unit 1, we presented readers to the background and general outline of the DigComp framework so as to better introduce them to the content that will come next. The Communication and collaboration pillar is further broken down into the following competences:
Source: DigComp 2.1, page 11
Focusing on DigComp’s competence 2.1Click to read
As we can see, all six competences listed under the second competence area are closely interrelated each others: • Sharing, engaging and collaborating would not be possible without first interacting through digital technologies
• Netiquette helps you to manage (and establish) your digital identity
• Etc.
In other words, among these competences there is not a “strict” hierarchal order but rather a mutual-contamination effect, in which strengthening your proficiency with one of them, strengthens your expertise with all the others. Talking about proficiency, the DigComp 2.1 came with a very clear progression model that helps users in acquiring greater awareness on their expertise and know how. Interacting through digital technologiesClick to read
Good practices for interacting through digital technologies Resources and additional recommendations to interact through digital technologies Click to read
First and foremost, it is essential to understand and be perfectly aware of who your organisation is interacting with and why… A data driven interaction implies the competence of decoding digital data and information so as to be better equipped to navigate the digital ecosystem and orientate the strategic long-term vision of the organisation accordingly. The most critical business functions are now fully data-driven: finance, sales and advertising rely on web-based exchanges of communication, inputs and insights, plus numerous other parameters to assess, monitor and evaluate the performance of the organisation and how its value-equation its perceived among (potential) customers. For instance, in branding:
The roadmap of online-based interactions with the external publicClick to read
About targets… …we do refer to the general cohort of social and economic actors identified as Group of Interest (aka Stakeholders) that: • might be impacted by the business activities
• might have an impact and/or an interest on business activities
…a monitoring tool
 Keep track and record the progresses you make in communication and engagement per each of the identified stakeholder category: what is their current (C) level of involvement compered to the desired (D) status?
About the audience…
About the audience…and consistent means
Interacting and communicating through digital technologiesClick to read
Internal communication
External communication
Social Media, Internet, Mass Media
Events, conferences and seminars. Specialized media (print)
Training, Direct mailing and targeted communication (newsletter)
Reports
Emails + meetings + telcom.
What poor interaction leads to…Click to read
Setting the stage of online interaction: final remarks of netiquetteClick to read
1. Writing and receiving e-mail has become one of the most recurrent activities of our daily lives. Don’t forget to follow some specific business (n)etiquette rules that allows you being effective and clear.
2. Define a clear Subject: make sure the subject line is simple, specific, but catchy.
3. Start Your Email with Greetings.
4. Be Clear and Precise: save other’s time! We spend 13 hours a week or 28 % of the workweek managing emails (McKinsey).
5. Informal vs. Formal: choose your communication style on the basis of your recipient.
6. Use (if necessary) attachments, be clear in explaining what they contain and the file format.
7. Do not avoid communicating bad news: try to propose solutions after a clear explication of the issue.
8. Write a Closing to Your Email: choose the most suitable phrase before typing your name.
9. Before sending read over your E-mail: most of the common mistakes or typos can be avoided by a careful re-reading with an eye to details.
A bad email...
…VS a good email
 EXTRA How do you combine entrepreneurship with cultural heritage? Establishing a digital identity…Click to read
In the following paragraphs, we will introduce readers to a good-practice scenario which demonstrates how entrepreneurs and organisations operating in the field of cultural heritage can formulate and design their (online) communication strategies and overall digital identity so as to better valorise their offer and their values – inspired by the promotion and safeguard of intangible cultural heritage. Farmhouses in Europe represent a vibrant market industry with incredibly high potentials for the mainstreaming and showcases of local cultural heritage and agro-food traditions. Their (online) communication is typically very appealing to the vast majority of online public and leverages on a sophisticated promotion of “immersive experiences”, rather than goods and/or services…
Lean, simple and user-friendly aesthetics Madonna degli Angeli’s website fits this exact scope: the overall layout of the webpage welcomes users with an intuitive and warm layout. From the very first glance, users can gain access to all information they need: form the accommodation facilities, to the environmental surroundings…
The “Experience” formula and the power of storytellingClick to read
Many other organisations and businesses operating in the field of cultural heritage, farmhouses are not limited to the self-perception of holiday resort, but as a suggestive and welcoming environment integrated within the landscape they contribute to define its traditional identity, helping people to rest from the tumultuous life of the cities, mostly spent at frenetic rhythms in indoor environments. In this case, the (online) communication pillars exploits a sense of peacefulness so desperately sought by the men and women “from the city”, alienated by their daily routines in between traffic, meetings, and work appointments… In order to obtain positive outcomes in reviews and customer loyalty, the role of cultural mediation played by the owner of the business was of fundamental importance, a person able to empathize with the guests by communicating both the authenticity of the story and the passion of those participating in it. The accommodation phase is always contextualized in reference to the analogous vision of the territory, so as to build a unique “brand” defining them mutually. Travellers are offered extremely varied, integrated experiential itineraries, providing them an added value that characterizes the stay in the structure, inducing the tourist to stay for several days and not just on weekends.
Last but not least Is it common for farmhouses, and other business in the sector of ICH to nurture, strengthen and foster a local network of stakeholders and other sector operators that cross-promote their services and overall offer. If the intention (i.e., objective) is to provide clients and customers a comprehensive experience, this must be as inclusive and diverse and possible, rooted in traditions and valorising the best of what the local territory has to offer. That way, ICH businesses contribute to the generatation of an economic cycle from which they can all benefit from: business, people and local communities. | ||||||||||||||||||||||||||||||||||||||||||
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Test Yourself! 
Description:
Better proficiency with IT tools and systems for stakeholder identification, involvement and engagement in digital environments
Keywords
Digital skills, Communication, Collaboration, DigComp, ICT, Stakeholder engagement
Objectives/goals:
• Familiarise with the EU framework for digital skills
• Understand the essentials of cooperation and collaboration in IT environments
• Acquire new good practices for team management and stakeholders engagement in virtual contexts
Bibliography
